Van Leeuwen Artisan Ice Cream
Ben, Pete, and Laura started Van Leeuwen Artisan Ice Cream in the Spring of 2008. They set out to revive the classic American ice cream truck & the art of traditional ice cream making using "ingredients perfected by nature". What they began in a Brooklyn apartment has since grown into a mini ice cream empire—with stores & trucks in NYC and LA, and pints in grocery stores across the US. I designed their new website—launching Spring 2018.
BRANDING — PENTAGRAM ART DIRECTION & DESIGN — MIA FABBRI PHOTOGRAPHY — SIDNEY BENSIMON