A brand with an audience spanning the world’s music and artistic communities, across countries, genres, and cities.

I worked with AWAL to develop their Brand Book: a resource that defines the brand into a set of principles spanning voice and visuals. By developing this manual and tool for AWAL’s employees, brand partners, and artist teams, we were able to ensure a consistent look and voice across all communication, both internal and external. Creating an organized and unified front.

Creative Direction: Jamie Stuart